From the NYT
Dr. Minkin, L, who takes hormones herself, is the face and voice of the new "soft sell" hormone provider. Notice how she kind of looks young, but not really.
"Three years ago, the message was, 'You're going to die if you don't stop taking this,' " said Dr. Minkin, who takes estrogen and is a paid speaker for drug companies that make the estrogen products she prescribes. At the meeting last fall, she said, the feeling was: "Gee, estrogen is pretty good stuff. If you need it for relief, you shouldn't be afraid to take it."
After you, lady.